BRANDING
We transform your voice into graphics and come up with the perfect formula to give your brand a solid image that leaves a lasting impression.
LOGO
Create a mark that will represent your brand.
BRANDING
Establish rules for visual assets and stay cohesive.
APPLICATION
Follow guidelines to design a coherent image.
Research
Any professional branding project starts with research! Getting to know your company, its values and mission, the market that surrounds it, your competitors, your target audience and your product is key to develop a solid brand that represents your business and aligns with your long-term strategy.
PASSIVE RESEARCH
Relevant information and data that you can get from internal or third-party analytic tools.
ACTIVE RESEARCH
Targeted projects like surveys, competitive audits or focus groups to learn more about your circumstances.
STRATEGY
Clearly define what your company stands for, its tone, your customer base and what makes you different.
Conceptualisation
Translating the aforementioned information into visual resources and exploring multiple solutions that the you can choose from.
Process
Developing designs further, narrowing down the scope and polishing fine details to get to a final professional solution.
It's important to address this phase carefully and take your financial needs into account. Are you willing to pay for a premium typeface or do we focus exclusively on fonts that are free for commercial use? Do you need PANTONE colours or are those too expensive? Each business has different resources and the process should adapt to their requirements and budget.
Final designs
Pixel-perfect designs, with different options for specific situations, ready to be used on your website, apps, printed collateral, or any other application you need.
Branding
The logo has been created. Now what? That is only the first step towards defining a cohesive brand identity! Setting rules for typography, colour, vector visuals, photography, iconography and many other graphic aspects will help you shape your brand image and stay cohesive.
And don't forget about accessibility! Ensuring everyone can access your services is not only ethically right but also a legal requirement in most countries.
Applications
Following the style guide and its brand design principles it's time to expand the business assets, create new products or features, and increase company awareness.
