SOCIAL MEDIA

The images reflect these values: bright flat colours are used for backgrounds, settings are mostly empty, props stand out from the background making it seem purposely fake.

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It's the kid's little imaginary world and they OWN IT: they adopt cool, funny, edgy even mocking poses. They are having fun, they get angry, they may throw a tantrum, they laugh and sometimes they get bored. The brand likes kids behaving like kids.