WEBMASTER
Digital and UX design, SEO and copywriting, product upload, collection and pages creation, theme management, and app management for MoYou London e-commerce websites in Shopify.
DIGITAL DESIGN
Graphic creation, export and upload of visual assets for the MoYou London website, such as banners, product images, promotional content and other digital media.
DAWN THEME MANAGEMENT
In Shopify: Dawn theme updates, product, collection, and other pages template creation and design based on UX concepts, implementation of small code edits to improve or create new features.
Templates have changed style over the years to match the brand's image transition as well as to improve accessibility (H1 titles, live text, alt text, better user flow, more intuitive layouts, separating concepts into different dedicated pages, etc) and efficiency (dynamic content/metafields).
SHOPIFY APPS MANAGEMENT
Set up and maintenance of Shopify apps such as Klaviyo, Snowball, Recharge, Replo, Instant, Easy Bundles, Bundle.App, Cloud Search and Product Filter, Get Sale, Smile.Io, Bloggle, etc.
SEO & COPYWRITING
Text optimisation and copywriting for collections, pages and more than 2000 product pages, both in the front end as well as the SEO title and descriptions.
I elaborated compelling descriptions in a friendly and fresh tone to entince and guide the audience. Added more live text, important keywords, alt text and hierarchical tags throughout the website's pages and wrote and edited blog posts in Bloggle to increase our SEO score.
OTHER TASKS
Product page and collection creation, discount creation, theme duplication and scheduling for key seasonal events like Black Friday, tags management, backoffice organisation, basic analytics, navigation improvement, etc.
